August 30, 2017

The framework in A Spy’s Guide To Strategy is a powerful tool. It’s useful for simplifying complex strategic situations. So you can make decisions. So you can take action.

It can even simplify one of the more complex situations in the modern world:  



August 25, 2017

In A Spy’s Guide To Strategy, we talk about three steps every strategist must take:

1. Imagine the Endgame

2. Reason Backward

3. Take Action

For most people, the difficult part is reasoning backward. That’s why A Spy’s Guide To Strategy spends a lot of time on a simple sho...

August 22, 2017

The First Rule Of Strategy is "Look forward and reason backward."

Looking forward requires imagination. Looking forward means you imagine a future. A future with people in a place with things to sustain it. A future where people are happy to be together. A future that's...

August 17, 2017

An astute reader of A Spy’s Guide To Strategy wrote, “I've known about the Hero’s Journey concept for years as a storytelling formula but never thought of it as a strategy!”

The “Hero’s Journey” was famously described by Joseph Campbell. He said it’s in stories. It’s in...

August 11, 2017

A Spy's Guide To Strategy is now available in the Amazon Kindle store. 

Here's the opening:


He told me a lie.

And then, more lies. A whole bunch of lies.

But that wasn’t the problem.

Lies are normal, when you’re a spy.

The problem was that it was the wrong kind of...

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