Source Analysis is a method for determining whether the information you're receiving is reliable by evaluating the source's access, motivation, and track record. Instead of asking 'is this true?' you ask 'who is telling me this, what do they want, and how close were they to what they're describing?'
Every piece of information comes from a source. The source has their own motivations — and those motivations shape what they tell you and how they tell it.
Three questions determine source reliability. First: Access. How close was the source to what they're describing? Firsthand knowledge is more reliable than secondhand, which is more reliable than thirdhand. Each remove introduces distortion. Second: Motivation. What does the source want? Are they trying to help you, hurt you, impress you, or manipulate you? The motivation shapes the message. Third: Track record. Has this source been reliable before? Past accuracy is the best predictor of future accuracy.
The same analytical method a CIA officer uses on foreign intelligence sources applies to business partners, news coverage, colleagues, and advisors. Everyone is a source. Every source has motivations.
The Iraq WMD intelligence failure is the defining cautionary tale. Intelligence on Iraq's weapons programs came from sources like Curveball — a source whose access was questionable, whose motivations were suspect, and whose track record was unverified. The data was accepted without adequate source analysis, and it led to catastrophic decisions.
In A Spy's Guide to Strategy, Braddock recruits a source who claims direct access to sensitive documents. At their third meeting, the source produces a torn scrap of paper — not an original document, but information relayed through a friend. Source analysis: the source's access was more limited than claimed. Braddock continues the relationship, testing hypotheses over several meetings. When the source is finally brought to the US for deeper vetting, the truth emerges: he had told 23 people about his CIA relationship — not the zero he'd claimed. The number climbed during the interview. First 6. Then 18. Then 23. Braddock had assumed the source's motivation was to help fight terrorism. The lies revealed a different endgame entirely. All three pillars of source analysis failed: access was indirect, motivation was misread, and the track record of secrecy was fabricated. The lesson: verify all three before you trust.