

The First Step Of Strategy
If you're a strategist, you start at the end. You think about where you want to be. What will be there. Who will be there. You start at the end. Then, you think backward. Which is hard. It's the opposite of how most people think. Most people think forward. Most people start where they are now. They think about what they have now. Then, they think about what's possible. They think about what they can do with what they have now. They think forward. Which is wrong. But not compl