Soccer (or football) is a zero-sum game. At the end, there's a winner. And a loser. Or a tie. Only two ways the game can end, but three possible outcomes for each team. However the game ends, the total gained for the teams is zero. Zero-Sum. When you think about Zero-Sum Games, you think about rules. You think about how to win. You think about how to win within the rules. You also think about how rule changes could make for a better game. In soccer, you win by scoring the mos

You can make strategy easy if you focus on one thing. A goal. An objective. A single measure. It's also a good way to make sure your strategy fails. Because a good strategy always requires more than one thing. One thing isn't enough. Not even close. When a business asks me to consult, it's because they have a problem. Or an opportunity. Or they're missing something and don't where to start. Whatever it is, they think it's one thing. A single problem. A single opportunity. A s