An astute reader of A Spy’s Guide To Strategy wrote, “I've known about the Hero’s Journey concept for years as a storytelling formula but never thought of it as a strategy!” The “Hero’s Journey” was famously described by Joseph Campbell. He said it’s in stories. It’s in myths. It’s even in religious sacraments and psychological development. He also called it the “monomyth.” If you want to learn more, read Joseph Campbell’s The Hero With A Thousand Faces. The connection to str